Privacy Policy

  1. Respecting Privacy

  2. Privacy is a fundamental right, and at Ekrupay Online Ventures (referred to as “Ekrupay”), it is treated as such. This document sets forth our current policy in this regard.


  3. Sources of Personal Data

  4. Our business is founded on the principle that people matter. Respect for people is the foundation of our business. Respect for people includes respecting the right to privacy.


    We are engaged in using innovative ways to facilitate the business which focuses on financially assisting people who are in need of financial assistance in India. The users of our website are those in need and those seeking to help


    In the conduct of our business, we collect and process personal data of our users and visitors. Personal data is collected in the course of transacting on the website. Personal data is also collected by Ekrupay and its affiliates outside of website through in-person meetings, participation in conferences and other business forums, transaction or promotion of business, and with respect to job applicants, through job application materials and interviews. Personal data is also collected through social media from solicited and unsolicited communications; responses to promotional and other materials, among others. If your personal data is available with us, more likely than not, it has been shared by you with us.


    Data collection technologies built into our websites, telecommunication systems, digital advertising, social media, etc. are additional sources of personal data collection. In addition to personal data that a user voluntarily furnishes, the electronic systems also collect personal data without the knowledge of the user, including user’s preferences, frequency of access, IP addresses, type of browser, communication device or operating systems used, and geographic location, etc.


    Separately, we also collect and process personal data of our employees and independent contractors at the time of, in the course of and following the retention.


  5. Processing of Personal Data

  6. We acquire, maintain and process personal data where it is necessary for the pursuit of legitimate business interests, balancing this interest against the data subject’s interests and fundamental rights. Legitimate interests include establishing and maintaining relationships, servicing the anticipated and actual needs, and for administrative purposes. Towards that end, we may use various contact management, analytics and processing so ware and other tools and techniques, including marketing by use of electronic means.


    We may share personal data with entities that provide services to us, including companies that provide web analytics, advertising, email distribution and other services. The use of personal data by such companies is limited to the purpose rendering the contracted services.


    We may share personal data with one or more of our group companies for performance of business functions and for internal analytics. Some of our group companies or service providers may be located in jurisdictions that are outside of the jurisdiction of the personal data subject, or in jurisdictions that operates lower level of privacy or data protection. In such circumstances, we have put in place appropriate safeguards in accordance with applicable law and in line with this policy.


    We may also process personal data where it is necessary for entering into or performing under a contract. Finally, in certain circumstances, we may process personal data on the basis of consent of the data subject for specific purposes.


    We may also use or disclose personal data if we are required by law to do so or if were as on a believe that use or disclosure is necessary to protect our rights and / or to comply with judicial or regulatory proceedings, a court order or other legal process. We do not otherwise disclose or sell to any third party any personal data that we collect or which comes into our possession without the consent of the data subject. The only exception to the fore going is where any part of our business is sold to a third party, in which case the acquirer of the business will likely also acquire personal data in our possession or control.


  7. Right to Object and Unsubscribe

  8. You have the right to object to your personal data being used for direct marketing by us. You may opt out by adjusting your communication preferences by logging into your profile and turning other communication or by writing to online.ventures@ekrupay.com. You also have the right to unsubscribe from electronic communications by utilizing the unsubscribe feature contained in our emails. Note that the unsubscribe feature contained in an email may unsubscribe you from only certain (but not all) kinds of electronic or non-electronic communications originating from us.


    Also, by continuing to the next step, you are willingly giving Ekrupay, permission to contact you or communicate to you and all the contacts given by you via whats app, email, SMS, and other modes of notification.


  9. Third – Party Activities

  10. Unaffiliated third parties, such as Google, Facebook, Twitter, etc. are providers of avenues, content, functionality and services for our web and social media sites. We do not control what and how these and other third parties collect personal data or how they use it. We do know, however, that in addition to using sophisticated technologies such as cookies and web be a cons on web and social media sites, including sites such as ours, third parties routinely employ new and innovative tools, techniques and practices to collect, receive, process, buy and sell personal information over extended durations, build sophisticated user profiles and commercially exploit it. We do not control and are not responsible for the privacy and business practices of these third parties. Note here that certain of the in activities can potentially be managed by users themselves, as for instance, through Internet browser and hand-held app controls.


  11. Children’s Information

  12. We do not knowingly collect or store personal data of children unless permitted by law or provided to us under a contract where a child is a beneficiary of a campaign. If we learn that we have collected personally identifiable information from a child without lawful authorization, we will delete that information from our database.


  13. Protecting Personal Data

  14. We use physical, technical and administrative measures to protect personal data against loss, and unauthorized use, disclosure or modification. We strive to protect the information we maintain; however, we cannot ensure or warrant the security of any information that is transmitted to or held by us because data transmission and storage is neither error-free nor completely secure.


  15. Data Retention

  16. We retain personal data for as long as necessary to fulfill the purposes for which it was collected and processed, including for the purposes of satisfying any contractual, legal, regulatory, accounting or reporting obligations.


  17. Ekrupay Advertisement and Targeting

  18. Advertisements area basic need in today's digital world for any organization to grow its digital footprint.


    Ekupay leverages advertisements via various mediums to fulfill the donation needs of any of the numerous crowd funding campaigns on the website.


    Why am I being shown so many ads from Ekrupay?
    1. Since you visited ekrupay.com: In the past, you have visited Ekrupay website or any campaign and support someone in need.
    2. Because you donated on Ekrupay: In the past, you have helped someone get through their tough time by donating to their campaign.
    3. Affinity Targeting: According to advertising platforms like Youtube, Facebook, Google, etc, you are among the people who care for social causes and feel compassionate about other people who are going through pain.
    4. You follow us on social media: You are currently following Ekrupay (or used to follow Ekrupay) on one of the social media platforms that Ekrupay has a presence on.
    5. You have helped someone: by sharing, liking, commenting or promoting their crowd funding campaign in past.

    I don’t want to see the ads. How to stop Ekrupay ads?

    We are here to help, in order to mark you out of our ad targeting. We will need you email at online.ventures@ekrupay.com. Please mention all the email id’s that you use in your day today life (personal as well as work). This way we can specifically mark you out of ad targeting.


  19. Changes to this Privacy Policy

  20. We may update this Privacy Policy at anytime. The version currently available on our website is the most updated version and contains the date it was last updated


  21. Further Information

  22. Please feel free to direct any questions concerning our privacy policy to online.ventures@ekrupay.com.